Paula Woodman is the senior advisor for the British Council’s Global Social Enterprise programme which seeks to support ecosystems for social enterprise in nearly 30 countries. Paula has been awarded as a WISE100, recognising her achievements as a leader in the social enterprise movement. She has over 20 years of experience in enabling a more impactful business environment, including creating an evidence base, mainstreaming the agenda within education, and the potential for ethical consumer labels. Paula is a visiting fellow at the University of London and sits on the steering group for ‘The Future of the Corporation’ challenge from the British Academy. Previously she co-founded a UK-wide social enterprise, as well as having led as a Director at a social enterprise infrastructure organisation.